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Group 01 / Marketing & Trust
Open on Google Play Books
The Customer Psychology Handbook
How Attention, Emotion, Memory, Social Proof, and Perceived Value Shape Buying Decisions
A clear guide to the mental and emotional forces behind buying decisions, including attention, memory, social proof, emotion, and perceived value.
Who this book is for
Marketers and sellers who want to understand why customers notice, trust, compare, and choose one offer over another.
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